how to ignore

Just ignore it! That's the simple answer to everything. Great, but when "it" is really getting under your skin, how do you turn off the emotion and (at the very least) look like you are ignoring.

1. timing
As soon as the negative behavior begins, that is the exact moment you start to ignore. Don't give one minute of attention to the problem--you will inadvertently be reinforcing it (making it happen more).

2. body language
Check your shoulders and your feet. Where are they pointing? Typically these two body parts follow your attention. Turn your body towards something new to focus on. Keep your eyes directed there, too. Most of our communication occurs through these non-verbal cues. Let your body do hard part for you. You're half way there. Now engage your brain--talk to someone new, read the magazine, take in the view.

3. be ready for the praise
The instant the behavior changes into something you like, re-focus your attention on that person. This attention is what will encourage that person's new behavior. Don't be tempted to use this as a time to rehash the poor behavior, just to reinforce the desired behavior by once again interacting with the person.